LEE Industries Embraces More Soy

Posted by Jessica, BiOH Polyols Marketing Manager on May 10, 2010

Jump for Soy! At the April 2010 High Point Market, LEE Industries introduced a new cushion option in their upholstered leather collection that is made with >30% soy content in the foam - the highest  renewable content currently offered in the industry!

The cushions are made with Bio-Lux™ Max technology from NCFI Polyurethanes where 50% of the foam’s petroleum-based polyol is replaced with BiOH^® Polyols. NCFI has been using BiOH technology in their foams since 2006 and continues to explore ways to add more renewable content to their foam products.

LEE has a long history of embracing sustainable processes and materials. In fact, they were the first manufacturer to adopt soy-based foams made with BiOH^® Polyols back in 2006. Additionally, they are founding members of the Sustainable Furnishings Council. We shared some fun facts about LEE Industries in a previous blog post - including their extensive fabric and leather options! You can contact LEE directly to inquire about their furniture and/or new cushion options.

Hats off to LEE Industries and NCFI for embracing the soy story and taking the lead in ”raising the bar” around renewable, soy content in foams! As BiOH^® Polyols are incorporated at higher levels across the industry, the positive environmental impacts and petroleum savings can continue to increase. Every additional percentage of soy embraced by manufacturers along with each individual furniture or mattress purchase decision adds up!

PS – For those that would like to learn more about Bio-Lux™ Max foam made with >30% soy content, contact NCFI around supply and performance questions.

Kicking Off Our “Bed Head is Soy Stylish” Contest

Posted by Jessica, BiOH Polyols Marketing Manager on May 3, 2010

It’s official! Today kicks off our “Bed Head is Soy Stylish” contest in partnership with Serta® Mattress and the 2010 HGTV Green Home. We’re celebrating the new HGTV Green Home mattress collection by Serta® featured in the design home this year. The Grand Prize winner in our “Bed Head is Soy Stylish” photo contest will receive a top of the line, Queen Size mattress set from this new collection shipped directly to your home! You can enter today from the BiOH Facebook page and clicking on the “Contests” tab to view the contest application shown below.

 

Here are the contest details!

• Phase 1 (May 3- 28) – Submit Your Photo Entry: Get your cameras and get creative! It’s fun and easy to participate – just submit a photo of a family member, a friend, a pet, or yourself with crazy Bed Head – you know, they type of hair you have in the morning after going to bed with wet hair or after a lot of tossing and turning. (Limit of one entry per individual.)
• Phase 2 (May 29- June 4) – Public Voting: This is your chance to lobby your family and friends to vote for your photo! The top five entries with the highest number of votes will be selected as finalists!
• Phase 3 (June 4) – Judging: Judges will include a three member panel with representatives from BiOH, Serta® and HGTV. One Grand Prize Winner will be selected from among the five Finalists based on the following criteria: creativity (50%) and originality (50%).
• Phase 4 (June 4) – Winners Announced: Winners will be announced the afternoon of June 4! The Grand Prize winner will receive a queen mattress set from the HGTV Green Home Collection, and the four Runners Up will receive $100 iTunes gift cards.

Here’s Jessica Koster, Marketing Manager for the BiOH Polyols business talking about the contest…with her Saturday morning Bed Head!

We can’t wait to see the photos you submit. Maybe you’ll want to go to bed with your hair wet. Or maybe you can try to some new hair styling products before bed. Whatever you do…. we hope you’ll spread the word to your friends and have fun! Good luck!