A Look at Healthy Sleep from Natura

Posted by Jessica, BiOH Polyols Marketing Manager on July 15, 2009

Welcome to the Soy Style: Did you KnOH? contest where our featured manufacturer today is Natura. (To enter the contest, all you need to do is read the daily post through July 26, leave a comment, and you’re entered to win $100 each day!) Natura was created out of a desire to create products for a healthier, more abundant lifestyle.  Their culture revolves around a commitment to designing excellent sleep systems that aid overall health and well-being. Natura offers a range of products to meet individual preferences for natural, green, or organic mattresses. We featured their products in an earlier post during Better Sleep Month, so we wanted to include some fresh information on Natura for our Soy Style: Did you KnOH? campaign. This time we have a video!


At Natura, healthy sleep is their focus. They offer several resources in the Healthy Sleep Center on their website. While so many of us focus on the design for our bedrooms – paint color, fabrics, accessories – the true test of satisfaction will be the quality of sleep our bedroom provides. Julia helps us think about the longer term benefits of a quality mattress:

 Another interesting fact about Natura is how fun and accessible they are online! Their blog provides product information, addresses common questions, and seeks to educate those who want to better understand how their products are made. You can also find Natura on twitter and Facebook. They invite you to join the conversation!



You can also learn more about Natura by visiting one of their retail partners near you. We hope this information has inspired you to think a bit about your sleep habits and healthy living, and we’d love to hear from you. What’s your sleep status? Any questions for Natura?

Bookmark and Share

  • Julia Rosien said on July 15, 2009:

    Thanks for giving us this opportunity, Jessica!

    I’ve been with Natura for less than a year and I love working for a company that practices transparency in all arenas – with staff, customers and the world at large.

    Our entire customer service team is on Twitter and Facebook and they’re happy to answer questions during office hours – and on weekends. They’ve made themselves accessible and open to everyone, which shows commitment and determination to do the right thing – not just the profitable thing.

    Promoting a company as Green, Natural and Organic is one thing – practicing it in real life is another story. Natura’s story is richer and more beautiful because of the people who embrace this philosophy so whole-heartedly.

    It’s an honor and a joy to work for a company that embodies integrity and continually strives to improve their products, their communications and standards of excellence.

    There, stepping down off my soapbox and heading back to my blog. Thanks again for the opportunity to share Natura.

  • Alice Dixon said on July 15, 2009:

    Great Job Julia!

  • Kelli Weber said on July 15, 2009:

    What I like about Natura is that they take comfort to the highest level and utilize what they need to make it happen. Like she said, you can not reach the highest comfort point by only using one or the other but mixing those synthetic and soy based products together to reach their goal of your comfort. In this day, people should really look at their mattress as a vehicle for relaxation, because even those hours may be few at night, they are precious and we should be getting the most out of them! Thanks for the insight!

  • Karen Maunu said on July 15, 2009:

    Love these videos!! It makes these products more real!

    Buying a mattress is SO important and not something that you do often. You may decorate your bedroom 3-4 times in the life of your mattress…. What you sleep on, affects your sleep and ultimately makes a difference on your work performance throughout the day.

    I multitask throughout the day, all day long, so when I go to sleep, I am usually very tired….and can’t wait for that good night sleep…and I would LOVE it to be comfortable.

    I love all of the things that Natura puts into their mattresses…never learned there were so many pieces. Natura just makes me think of a natural way to sleep! Thank you!

  • Cindy Reeves said on July 15, 2009:

    I have tried other brands or foam pillows and mattress covers in the past and they were very hot to use. How does Natura handle this situation? I have arthritis and looking for options for mattresses and pillows. I certainly agree that your room can be ever so cute, but you won’t see it when your eyes are closed sleeping. That is, unless you aren’t using Natura mattress or pillow and are tossing and turning, then it should be attractive to look at to relieve the stress of sleeplessness. Thank you for informative video and look forward to learning more about your products.

  • Mel said on July 15, 2009:

    Ahhh… I love the ability to choose from several different options. Personalized sleep… makes me want a nap!

  • Maureen Gealey said on July 15, 2009:

    At the end of the day, after running around after my two daughters, I look forward to crawling under the covers and getting comfortable.
    I have pain in my neck, from small bone spurs, and a comfortable pillow is really difficult to find. I carry my own pillow everywhere. Ususally I buy a variety of pillows, find the best out of the group and then proceed to wear it out.
    After watching the video, I clicked over and read the blog for more information. I now feel like a more informed consumer.
    Thank you!

  • Julia Rosien said on July 15, 2009:


    All mattresses are not created equal. We wrap our mattresses and pillows in wool before sealing the whole package with a comfy cover. The wool helps your body regulate body temperature by wicking away moisture so you don’t overheat (or sweat).

    Did you know that you lose a pint of moisture each night through your breath and pores? Wool takes that moisture and draws it into the core and releases it back to the environment (it can actually absorb 35% of its weight in moisture – cotton can only absorb 8% and synthetics less than 5%)

    Wool is also great for buffering pressure points so you can rest in one position longer without feeling the need to move. The springy softness of wool combined with the mattress core (of latex and/or BiOH)aligns the bed to your curves – instead of you aligning to the bed.

    If health problems are standing between you and a good night’s sleep, it’s time to look closely at your bedding. Often tweaking your pillow, mattress or covers can have profound effects.

    I hope you’ll visit one of Natura’s retailers and lie on a few of our beds so you can see for yourself!

  • Madonna Cramer said on July 15, 2009:

    I so enjoyed listening to the video from Julia, her simple concise information about Natura and mattresses, the combination of organic and synthetic materials actually interested me and I wanted to check out their website. So I did, where I found information on mattresses and allergies, I often wake up with a stuffy nose or with itchy eyes and I had not considered it being something cause by my mattress, off-gassing, dust mites and mold could be the problem blech! I like that Natura mattresses are downright hostile to those creepy things!

    I also checked out their blog where there was a post on Harry Potter and what his sleep status was and where he would benefit from an Eco-Rest Mattress..I consider myself a more Hermione Granger type and well I think the Organic IV mattress would suit me too. It is firm and supportive..just like a good husband, but in a mattress. I also think throwing in some yummy organic pillows would be the cherry on the bed, who cares about the paint color cause I will now be asleep because of my mattress and not need relaxing wall color or candles etc.

  • Suzanne Damstedt said on July 15, 2009:

    Well, my husband’s sleep status is that he doesn’t get enough of it…between my snoring (he says I do) and his aches and pains. I imagine this mattress would be a wonderful addition.

    You said it’s “fun and accessible”. I think any mattress that helps you sleep could be considered more “fun”!

  • Martha Swartz said on July 15, 2009:

    A comfortable bed is a must in any home.
    If you do not sleep well, you do not perform well.

    I love that Natura was created out of a desire to create products for a healthier, more abundant lifestyle, and that Their culture revolves around a commitment to designing excellent sleep systems that aid overall health and well-being.

    Isn’t that what we all need? I think so!

  • Mary Beth Hunt said on July 15, 2009:

    I LOVE going into a store as an informed consumer.
    LOVE that your website gives me “where to buy” and ALSO “buy online”.

    It is frustrating when I see something online or in a magazine and don’t know where to buy it!
    Your website makes all that easy as pie.

    OH, the Dogbed is just the icing on the cake. Love it!~

  • Lindy Dunham said on July 15, 2009:

    Great job Julia!! When can I have your autograph???

  • Dean said on July 15, 2009:

    I am going to use this video and suggestion of a new mattress for better sleep to weigh the scales in favor of a new bed versus redecorating! Thanks for the ammo Julia. I hope to win the battle of function over fashion! All men can use this leverage. Can you even see the room when you are sleeping?! :)

  • Lisa Desborough said on July 15, 2009:

    What a great informative Video, and the pretty lady is so well spoken.

  • Pam Lee said on July 15, 2009:

    It’s nice to have more choices in mattresses, especially earth friendly ones!

  • Krista Mattice said on July 15, 2009:

    Great Video, thanks for all the information. Makes mattress shopping a little bit easier when there are so many choices out there.

  • Ralph Rossdeutscher said on July 15, 2009:

    Great comment Dean!

    We realize that women tend to make the decisions when it comes to buying a mattress but your theory could save countless sleepless nights – and a lot of back-breaking work.

    Thanks for all your hard work on this project, Jessica. Great conversations going on here.

    Ralph Rossdeutscher
    Natura World Head Honcho

  • Joseph Fiore said on July 15, 2009:

    A mattress is one of the most important buying decision, especially if happen to be parents. We need deep and restful sleep for our bodies to recuperate from the damage we do to ourselves through simple interaction with environmental influences in the air, water and ground. This is especially important for young children who rely on sleep to build and develop healthy immunity.

    It is amazing how little energy and time is actually spent on researching the need for restful sleep, and the impact it can have our our lifespan. Knowing people have choices in terms of buying eco-friendly mattresses from Natura, which are free of chemicals and toxins that are harmful to human health is great.

    Companies that understand the need to manufacture and market using sustainability standards are simultaneously doing good for human health and our planet. It is a wonderful combination, and a benchmark for all other companies and products to strive towards.

  • LouAnn Sanoff said on July 15, 2009:

    I agree, you can have the most beautiful bedroom but what good it is if you are not comfortable and cannot sleep. Great sleep is what makes the body run and a great mattress is the foundation, and with a mattress from Natura you not only sleep great but everyone is being a friend to planet Earth.

  • sandy guerriere said on July 16, 2009:

    Dear Julia;
    Natura products are wonderful. They are eco-friendly and everything I own from the company from Aloe Vera pillows to luxury mattress pad give me restful sleep every night. I feel and sleep like a Princess!!!
    I suffer Rheumatoid Arthritis and pain is part of daily life. Since using Natura products nothing compares. I have a good nights sleep every night and awaken painfree. Natura products have helped me tremendously.

    Thank you Julia and thank Natura for providing these wonderful products.
    The word need broadcasted to support marketing and awareness of Natura’s sustainability standards which support both human health and our planet.

    Good Health to You!

    Sandy Guerriere


  • Susie Blackmon said on July 16, 2009:

    Do you have a special mattress that attracts Cowboys? ;-)

  • Jessica, BiOH Polyols Marketing Manager said on July 16, 2009:

    We loved the engagement and discussion about Natura products – thanks so much! It’s great to hear so many people thinking about the importance of good sleep and so happy that many of you clicked through to Natura’s website and blog to learn more about their products.

    We also enjoyed the fun conversations about spouse snoring habits, Harry Potter’s friends, and Dean’s personal campaign for promoting function over fashion… yielding a response from Mr. Natura himself!

    I’m pleased to announce the 7/15 Soy Style winner – Madonna Cramer! Maybe she can use her $100 prize to check out the sleep habits of Hermione and Harry in their latest flick. Congratulations Madonna!

  • Bill Calvert said on July 16, 2009:

    So, cushions made from beans, eh? … the only cushions that, if you fart on them, just might fart back.

  • Anthony said on March 16, 2010:

    Just wondering about the actual soy content % of your soy core matresses. I believe the BiOH Soy Foam is made by Cargill, if I’m right. This coorporation has a less than stellar record when it comes to the environment. Also, I’m wanting to know if your soy-core mattresses have any odor or unpleasant off gasing, which this particular foam has a reputation for.

  • Jessica, BiOH Polyols Marketing Manager said on March 18, 2010:

    Hi Anthony – Thanks for your interest in Natura mattresses! Since we only make the soy ingredient for the foams, I can’t speak to the product specific soy content or other characteristics of Natura mattresses. (For detailed product info, you can reach Natura at: http://www.naturaworld.com/contact-us.) However, I can share that the amount of soy content in foam typically ranges from 5 to 20% depending on the density of foam used. I am not aware of any odor issues related to Natura’s use of soy foam in their mattresses.

    In regards to your other comments, BiOH polyols are produced by Cargill and sold to foam manufacturers who blend the soy ingredient with other materials to make foam products. As a business of Cargill, we believe in protecting and conserving the environment and across the company we are developing ways to reduce our environmental impact throughout our global operations and to help conserve natural resources. We have ambitious “beyond compliance” goals for improvements in energy efficiency, carbon emissions reduction and water management. In addition to efforts within the businesses, Cargill also partners with others to reduce the environmental impacts of the supply chains in which we participate.

    From the BiOH polyols business perspective, we have conducted Life Cycle Analysis studies to demonstrate the smaller footprint that our products leave compared to the petroleum materials they replace. You can find more details on our environmental footprint here: http://www.bioh.com/bioh_environmental.html.

    Thank you for your questions and comments!


  1. Media Mentions | Social North

Add A Comment

home | top