Kicking Off Our “Bed Head is Soy Stylish” Contest

Posted by Jessica, BiOH Polyols Marketing Manager on May 3, 2010

It’s official! Today kicks off our “Bed Head is Soy Stylish” contest in partnership with Serta® Mattress and the 2010 HGTV Green Home. We’re celebrating the new HGTV Green Home mattress collection by Serta® featured in the design home this year. The Grand Prize winner in our “Bed Head is Soy Stylish” photo contest will receive a top of the line, Queen Size mattress set from this new collection shipped directly to your home! You can enter today from the BiOH Facebook page and clicking on the “Contests” tab to view the contest application shown below.

 

Here are the contest details!

• Phase 1 (May 3- 28) – Submit Your Photo Entry: Get your cameras and get creative! It’s fun and easy to participate – just submit a photo of a family member, a friend, a pet, or yourself with crazy Bed Head – you know, they type of hair you have in the morning after going to bed with wet hair or after a lot of tossing and turning. (Limit of one entry per individual.)
• Phase 2 (May 29- June 4) – Public Voting: This is your chance to lobby your family and friends to vote for your photo! The top five entries with the highest number of votes will be selected as finalists!
• Phase 3 (June 4) – Judging: Judges will include a three member panel with representatives from BiOH, Serta® and HGTV. One Grand Prize Winner will be selected from among the five Finalists based on the following criteria: creativity (50%) and originality (50%).
• Phase 4 (June 4) – Winners Announced: Winners will be announced the afternoon of June 4! The Grand Prize winner will receive a queen mattress set from the HGTV Green Home Collection, and the four Runners Up will receive $100 iTunes gift cards.

Here’s Jessica Koster, Marketing Manager for the BiOH Polyols business talking about the contest…with her Saturday morning Bed Head!

We can’t wait to see the photos you submit. Maybe you’ll want to go to bed with your hair wet. Or maybe you can try to some new hair styling products before bed. Whatever you do…. we hope you’ll spread the word to your friends and have fun! Good luck!