BiOH® takes on the Big Apple!

Posted by Nicole, BiOH Polyols Marketing Manager on October 4, 2010

On September 20th we took soy to the streets of New York City in an effort to continue promoting Project UDesign.  Thanks to the help of super connected design bloggers and twitter friends (@moggitgirls,  @creategirl and many more…); we were invited a the taping of the Nate Berkus show! As an added bonus we also attended the Rue Magazine launch party which was held in our Project UDesign partner Century Furniture’s incredible New York Design Center showroom on Monday night.

As you can imagine when you gather a group of trendy interior designers and savvy social networkers, it is quite the place to be seen. The shoe collection alone would make Carrie Bradshaw green with envy. Needless to say, Rue Magazine, a new online only “all things design” magazine kicked off in style. Would you expect any less?

A toast to the brains & beauty behind the Rue Magazine launch at Century Furniture’s NYDC showroom

This incredible opportunity enabled us to educate the interior design community about BiOH® polyols and the unique ways that we are leaving behind a smaller environmental footprint. Our message was so well received that a plethora of design bloggers are now supporting and talking about Project UDesign by spreading the soy love to their social communities.

Here’s a glimpse at these amazing blogs and their incredible authors, who we would like to thank a million times over!!!

Glad to finally meet Amy @abcddesigns and thank her for her incredible Project UDesign blogs.

Day two involved hours and hours in a holding pen to get into our seats at the Nate Berkus show. The group was amped up and ready to blog about the experience. Nate Berkus is an interior design icon, the Owner of Nate Berkus Associates and was often featured on the Oprah Winfrey Show before  launching his own series dedicated to all aspects of design. It was a remarkable experience to speak with Nate about BiOH® polyols and better understand how interior designers are making great strides everyday to recommend and use more sustainable products such as BiOH® polyols!

Check your local listings because the Nate show episode we attended airs today, October 4, 2010 and features Project Runway’s very own Christian Siriano. What a great tie into our own, Project UDesign!

Great seats in the audience of the Nate Berkus Show! Airs Oct. 4, 2010.

All in all it was a successful trip and an abundance of new Twitter friends! The design community as a whole is a tight knit family who makes even newbie’s like me feel welcome! I look forward to working with many of them in the future and I am so thankful for all the support around Project UDesign and the success it is bringing to our BiOH® fan page.

Don’t forget to DECIDE NOW! Project UDesign ends October 19, 2010 so hurry up and decide on the next sustainable wing chair design from students of SCAD. The top three have been chosen from nearly 2,000 people so cast your ballot and show support for these incredible student designs!

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  • ABC Dragoo said on October 4, 2010:

    It was so wonderful to meet you in NYC!

    As a design blog writer, I am really happy that that I have the opportunity to educate people about eco friendly solutions for their homes ~ This contest is such a cool project.

    Thanks for linking to ABCD ~ and I hope we’ll get a chance to meet again soon!

  • Yvonne Blacker said on October 4, 2010:

    Project UDesign is a wonderful opportunity to promote sustainable design driven by community spirit! I am happy to be a part of your social media efforts and really enjoyed meeting you in person, too! Can’t wait to hear which eco-friendly design will be the “people’s choice” …

  • Jordan said on October 4, 2010:

    Christian was fabulous on the show. all of the accessories he chose were really beautiful and classic. i went on send the trend and loved all their selection. i urge siriano fans to get on it.

  • Tori said on October 4, 2010:

    It is a pleasure to help support Project UDesign and these creative SCAD design students! Can’t wait to see which of the final three designs will be voted best eco wing-chair, so exciting!

  • Catherine said on October 4, 2010:

    Loved meeting you in NYC and subsequently creating an inspiration board for my fave chair Luna by Matt Gray. It was so much fun to be a part of such a worthwhile cause on so many levels – eco-friendly products, great design and supporting interior design students at SCAD.
    Please stay in touch and let us know what’s coming next!

  • maybelline said on October 5, 2010:

    So excited for ProjectUDesign and that Alifair made it to the Top 3! This has been a fun project to take part of for many reasons: helping students and getting them support and exposure, eco partnership and reciprocity and I got to work my interior design skills :-) thanks for the link love Nicole! Soy goodness!


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