BiOH Retailer Training can lead to success!

Posted by Nicole, BiOH Polyols Marketing Manager on May 13, 2011

A few months ago the BiOH® polyols team tested retail training content in collaboration with the Sustainable Furnishings Council. These two forces joined together and launched an online webinar approach to educating retail sales associates about eco friendly home furnishings.
Furnitureland South, a large retailer in North Carolina was the first to test the content and nearly one hundred associates were trained. After the training, Furnitureland South reported a sales increase on products with BiOH® polyols content and said that the training definitely helped their staff promote these options that many consumers who normally wouldn’t even know exist.

Watch this testimonial to see the impact this training course had on Furnitureland South sales associate Cameron Lindsay.

As part of this test, the store was also provided in-store collateral such as stickers, key message pocket cards and sell sheets. These supplemental materials were successful tools as well. Retail sales professionals understand the importance of training and BiOH® polyols is committed to the investment of sustainable home furnishings product training. We offer this program to any of our partners who incorporate BIOH® polyols so please contact us if you would like more information.