Good news! We now have an amazing interactive training video to help you and your employees quickly grasp how to talk with your customers about sustainability and buying green furnishings, including a simple ways to explain the BiOH® polyols difference. It’s a great resource that’s fast and fun to use. After just a few minutes, you and your employees will be sounding like sustainability experts.
Hesitant to try it? Check out this training video testimonial from Furnitureland South’s Cameron Lindsay as he talks about the importance of sales training for sustainable products made with BiOH polyols and how it can increase your sales today!
Try it out! It’s more than just a video. With a few clicks of your mouse, you’ll be immersed in short Q&As, and you’ll also discover how consumers responded to a sustainability and home furnishing survey. Most important: you’ll learn the key messages that will resonate with your customers: comfort, durability and environmentally friendly benefits.
Watching this retail training video could easily differentiate your store from your competition. Most consumers want to buy green home furnishings. They want to do their part for the environment but they need your help finding and choosing the right sustainable products.
As more people become aware of sustainable furniture, it’s important to educate them about their options including the significance and value of foams and mattresses made with BiOH® Polyols. In some cases, you may be the only one who knows about this option! That will make you the subject matter expert and it may be the tipping point that could lead to more sales.
After viewing our new interactive retail training video, you will be ready to help your customers make an informed purchase decision that’s right for them and their families.
If you are a retailer and you carry these furniture brands, contact us about co-branding opportunities. We can provide you with retail resources. Or, ask your manufacturer if they have resources to help you promote BiOH in your store.
BiOH® is excited to announce the launch of our co-branding program with Klaussner Home Furnishing (KHF) at High Point Market Oct 22-27th in High Point, NC!If you are at Market this week, stop into Klaussner’s Showroom & check out the BiOH kiosk to learn more about the Free Online Retail Training and gain more insight into what BiOH can do for you!
Klaussner Home Furnishings made with BiOH Video:
There is a growing trend of furniture manufacturers such as KHF finding ways to distinguish themselves on the eco-friendly scale. “It’s long been evident to us that when retail shoppers are offered the option of a product that is more environmentally friendly, those shoppers will select the more eco-friendly product,” confirmed KHF’s Marketing and Brand Manager Brian Myers. KHF has long been an avid supporter of environmental initiatives, and its continuous actions are evident.
Its sustainability accomplishments include:
Purchasing wood materials from suppliers who are part of the Sustainable Forestry Initiative, which has strict standards for replacing harvested trees while protecting wildlife, plants and soil and water quality.
Using recycled steel in its eco-friendly seating system.
Choosing fiber-fill for cushions and pillows that is derived from recycled materials.
Recycling 100 percent of excess packaging, fabric, leather, foam materials—which keeps those materials out of landfills and enables the re-use of products such as foams, which can become carpet padding.
Taking one step further, KHF has decided to fully co-brand with BiOH on its entire domestic upholstery product line featuring cushions that are made with BiOH polyols derived from soy beans. KHF has previously used BiOH Polyols in the foam process, and saw this co-branding as an opportunity to further its commitment to adding more sustainable components to its products. With BiOH, KHF has the capability to differentiate itself in the furniture market through focusing on the emerging eco-friendly consumer niche.
Klaussner is definitely on the right track in boosting its environmental outlook with its BiOH collaboration. According to results of the 2008 Green Marketing Consumer Study sponsored by the Sustainable Furnishing Council surveying 300 female homeowners between ages 30-60, while four percent purchased eco-friendly furnishings, the rest either didn’t know there was an eco-friendly option or said it wasn’t available.
Now, nearly three years later, the furniture market has drastically changed and manufacturers are listening. Consumers are willing to purchase a product that is of long-term benefit at a reasonable cost. They are waiting for manufacturers to deliver a quality product. Klaussner Home Furnishings has listened and has taken actions that will set a leading example for years to come.
Make sure to look for the BiOH® Brand hang tag on your next furniture purchase.
Posted by Nicole, BiOH Polyols Marketing Manager on March 4, 2011
If you have been keeping up with the news lately, you might have noticed a new challenge by ABC World News called Made in America. Part of the feature challanged one Texas family to empty their home of all foreign made products and replace them by purchasing products “Made in America.”
This feature gave exposure to many furniture and bedding industry partners who manufacture American made products every day and who also use BiOH® polyols in their cushioning. One company, Harden Furniture was featured in a video segment talking about how they are responsibly managing the forests that they obtain for their wood products.
One common mistake consumers can often make is thinking that domestically made furniture and appliances cost more money. This segment shows consumers where to purchase products “Made in America” and how they could even save money by doing so! For more information, you can also visit the Made in the USA Foundation.
Posted by Nicole, BiOH Polyols Marketing Manager on January 24, 2011
This week the BiOH® polyols team heads out to the real city that never sleeps to uncover the latest and greatest trends in the furniture and bedding marketplace at the annual Las Vegas Market . World Market Center is the place to see “everything that’s new and unexpected in the world of home furnishings, all in one inspiring venue.”
If you want to be ahead of the curve and know new industry trends before everyone else, just like I do, this market is the place to be. Another great place to trend-spot is by flipping through the pages of Bedroom Magazine, the “Sleep Retailers Magazine.” Pick up a copy of the Winter 2011 issue or visit their website to read a new and exciting article titled Cargill provides Insights on Marketing “Green” featuring Cargill’s BiOH® Business Unit Leader, Yusuf Wazirzada.
Before heading out to Las Vegas, make sure to cast your vote online for the One Good Chair People’s Choice competition sponsored by the Sustainable Furnishings Council and World Market Center Las Vegas. This competition is similar to BiOH® polyols Project Udesign because the designs use sustainable materials but are not upholstered furniture like BiOH® soy-based foam ingredients.
Fingers crossed for a successful market visit that we learn a lot from the bedding industry leaders and maybe we’ll even get a little bit of sleep along the way!
The Sage Award is an opportunity to recognize excellence in the home furnishings and bedding industries through honoring and acknowledging companies who lead in area of:
Reducing their environmental footprint
Expanding their positive social impact
Running a profitable business
This is the third year BiOH® polyols has partnered with the AHFA to present the Sage Award winner with a $2,500 donation to any non-profit organization of its choice. The purpose of the Sage Award is to seek out, discover and recognize true industry innovators from whom others can learn. This award is founded on the belief that environmental excellence is an ongoing journey requiring flexibility, insight and constant learning. The annual Award honors businesses that demonstrate a passion for and a sustained commitment to that journey.
Zenda Leather embodies these environmental requirements and many more by having internationally-recognized ISO 14001 environmental management certifications for its factories. This certification controls use of natural resources, handling and treatment of waste, and energy consumption. Over the last five years they also have:
Developed practices to reduce over 3 million kilograms of solid waste per year by producing compost.
Opened the first private energy plant in Uruguay that transforms waste into energy, eliminating the company’s need to buy power from an outside source
Built a waste treatment plant in which the biological sludge is used as organic fertilizer for local farmland and also saves an estimated 2 million liters of water per day by recycling rainwater.
Invested in developing more eco-friendly products and introduced “Eden” leather to the residential market in 2008. Only natural extracts – no metals – are used in the tanning process for Eden leather. They have over 10 years of experience making chrome-free leather for the automotive industry.
Edith Ledzema and Juan Diego Casaretto of Zenda Leather
Finalists Flexsteel Industries, Inc. was the first AHFA member company to implement the program EFEC – “Enhancing Furniture’s Environmental Culture” – a voluntary environmental management program for furniture manufacturers in all seven plants. As a result of the new practices and policies established during implementation of EFEC, they:
Reduced its waste to landfill from 554 tons per quarter in March of 2009 to 114 tons per quarter as of June 2010.
Energy consumption has declined every quarter since March 2009.
Water consumption and natural gas have also been reduced and the company has increased its use of recycled materials in operations and product development.
Pushed sustainable practices through the supply chain by requiring vendors to establish environmental goals – an effort now completed by 86 percent of its suppliers.
Finalist TLS by Design, which stands for Total Life Style, is an innovative, family-run business striving to follow an environmentally-responsible path. They are seriously committed to the environmental journey and on their way to be LEED® certified. In addition to energy efficient practices they also:
Use soy-based BiOH® polyols for foam cushioning, locally purchase recycled steel springs and all wood finishes are water-based.
70 percent of the company’s products are produced and sourced within a 75-mile radius of its base in Portland, Indiana including using local forests and mills for wood.
Repurposed their facility section by section, including buying old bowling alley lanes for a “new” 60-foot long cutting table and hired locally displaced employees.
Finalists TLS by Design’s Jeff Day and guest
The competition for this year’s award was challenging. Thankfully we had a handful of incredibly talented judges. Ten environmental, media and industry leaders accepted the responsibility of reading and judging the entries. They included:
Ray Allegrezza,Editor in Chief of Furniture Today.
Mary Frye, Executive Director of the Home Furnishings Independents Association
Heather Gadonniex, managing partner of MindClick, a San Francisco-based consultancy specializing in sustainable business
Leslie Guevarra, associate editor for Greener World Media, the online publishing group founded by Joel Makower
Susan Inglis,Executive Director of the Sustainable Furniture Council,
Robyn Griggs Lawrence, Editor in Chief of Natural Home Magazine
Jean Nayer, former editor-in-chief of Woman’s Day Special Interest Magazines and author of “Green Living by Design”
Richard Prisco, professor of industrial design, department of technology, Appalachian State University
Ryan Trainer, President of the International Sleep Products Association
Steve Walker, Assistant Directorof the Furniture Manufacturing and Management Center at North Carolina State University
Criteria for judging is based on three key points; Sustainable Business Practices, Commitment to Social Responsibility and Profitable Growth. We commend all entrants for their dedication to these efforts. For more information about the Sage Awards please visit: www.sageaward.org.
Posted by Nicole, BiOH Polyols Marketing Manager on November 23, 2010
In order to be a responsible corporation, a company must aim to be responsible across many ways that they manage and operate their business. We are excited to announce that on October 15, 2010, BiOH® Polyols corporate office team moved into a Gold LEED certified workspace. Cargill Incorporated through its Facility Department decided to use the LEED certification as a way to demonstrate broad commitment to sustainable office space design. LEED stands for Leadership in Energy and Environmental Design, a ratings system guided by the U.S. Green Building Council.
At 766,300 square feet, Excelsior Crossings is one of the largest LEED application office-buildings in the Minneapolis metropolitan area. Excelsior Crossings located in the suburb of Hopkins, MN is the realization of decades of commitment to environmental stewardship.
Excelsior Crossings Campus in Hopkins, Minnesota
The list to gain LEED certification through the USGBC is quite lengthy and can be achieved in a variety of ways. There are three Excelsior Crossings office buildings in which the first was awarded LEED Gold certification in 2008, the second in 2010 and the third is in the process for early 2011. Keep reading to learn more about the sustainable strategies Cargill is implementing in the planning, design and operation of the Excelsior Crossings campus.
USGBC LEED Gold Plaques
How we got to GOLD:
18 environmental and design credits implemented at Excelsior Crossings:
• Building orientation
• Alternative transportation (excited to park my bicycle up front when I unthaw from winter!)
• Storm water maintenance (come take a swim in our beautiful pond, not!)
• Water conservation
• “Smart” irrigation
• Energy performance & operations
• Environmentally friendly refrigerants
• Use & collection of recycled materials (you don’t get $.05 per can but consider it a good deed)
• Local construction materials
• Sustainable harvested certified wood products
• Day lighting and daylight sensors
• Reduce the quantity of indoor air contaminants
• Outside views for occupants (it’s fun to laugh at people stuck in traffic, until it becomes you)
• Thermal comfort for occupants (finally, no winter wardrobe and blanket in summer!)
• Green housekeeping plan
• Chemical-free water treatment
• Greenhouse gas neutral furniture and seating
(the use of BiOH® in sustainable lobby seating really helped gain GOLD)
• Environmental education and display.
Excelsior Crossings Campus LEED Display
We are very excited to share our new campus and ways that we are paving the journey to a better environment. Feel free to stop by and see this beauty all for yourself. Also, leave comments on how you or your company is doing great things to be more environmentally friendly. It’s very inspiring!
Posted by Nicole, BiOH Polyols Marketing Manager on October 15, 2010
Have you ever wondered where everyone in the furniture industry is during the entire month of October? Well, I have a little secret and if you didn’t already know… it’s time for the season’s hottest event for the Home Furnishings industry! High Point Market is “the world’s home for home furnishings” and runs October 16-21, 2010 in High Point, NC. This is where the furniture industry comes together to share, collaborate and connect with some of the industry’s most influential retailers and manufacturers.
The BiOH® polyols team is hitting the road and headed to the beautiful state of North Carolina where I get to experience my first High Point Market. Of course we are thrilled to kick-off the week at the Century Furniture showroom with the Project UDesign tweet-up on Monday evening. Don’t forget that UDecide the winner! So hurry up and visit the BiOH® polyols fan page before 11:59pm EST on Tuesday, October 19, 2010. We will announce the winner at the WITHIT student mentoring breakfast on Wednesday, October 20. Check back for more details on the winner… Until then, watch this video about the top three SCAD student designs and view inspirational quotes on sustainability from passionate interior design bloggers.
In addition to Project UDesign, we will be visiting with many of our incredible partners who share the soy love for sustainability and BiOH® polyols. If you happen to be at High Point Market, make sure to stop by one of these manufacturers and inquire about their furniture with BiOH polyols.
Posted by Nicole, BiOH Polyols Marketing Manager on October 4, 2010
On September 20th we took soy to the streets of New York City in an effort to continue promoting Project UDesign. Thanks to the help of super connected design bloggers and twitter friends (@moggitgirls, @creategirl and many more…); we were invited a the taping of the Nate Berkus show! As an added bonus we also attended the Rue Magazine launch party which was held in our Project UDesign partner Century Furniture’s incredible New York Design Center showroom on Monday night.
As you can imagine when you gather a group of trendy interior designers and savvy social networkers, it is quite the place to be seen. The shoe collection alone would make Carrie Bradshaw green with envy. Needless to say, Rue Magazine, a new online only “all things design” magazine kicked off in style. Would you expect any less?
A toast to the brains & beauty behind the Rue Magazine launch at Century Furniture’s NYDC showroom
This incredible opportunity enabled us to educate the interior design community about BiOH® polyols and the unique ways that we are leaving behind a smaller environmental footprint. Our message was so well received that a plethora of design bloggers are now supporting and talking about Project UDesign by spreading the soy love to their social communities.
Here’s a glimpse at these amazing blogs and their incredible authors, who we would like to thank a million times over!!!
Daily Grommet by Tori Tait, Community social media writer @DailyGrommet
The Studio Luxe, Marcia Zia-Priven, Partner and Creative Director of Zia-Priven, Inc. @ziapriven
Glad to finally meet Amy @abcddesigns and thank her for her incredible Project UDesign blogs.
Day two involved hours and hours in a holding pen to get into our seats at the Nate Berkus show. The group was amped up and ready to blog about the experience. Nate Berkus is an interior design icon, the Owner of Nate Berkus Associates and was often featured on the Oprah Winfrey Show before launching his own series dedicated to all aspects of design. It was a remarkable experience to speak with Nate about BiOH® polyols and better understand how interior designers are making great strides everyday to recommend and use more sustainable products such as BiOH® polyols!
Check your local listings because the Nate show episode we attended airs today, October 4, 2010 and features Project Runway’s very own Christian Siriano. What a great tie into our own, Project UDesign!
Great seats in the audience of the Nate Berkus Show! Airs Oct. 4, 2010.
All in all it was a successful trip and an abundance of new Twitter friends! The design community as a whole is a tight knit family who makes even newbie’s like me feel welcome! I look forward to working with many of them in the future and I am so thankful for all the support around Project UDesign and the success it is bringing to our BiOH® fan page.
Don’t forget to DECIDE NOW!Project UDesign ends October 19, 2010 so hurry up and decide on the next sustainable wing chair design from students of SCAD. The top three have been chosen from nearly 2,000 people so cast your ballot and show support for these incredible student designs!
Posted by Nicole, BiOH Polyols Marketing Manager on August 13, 2010
I am soy excited to share with you that Target Home® brand memory foam pillows with BiOH® polyols will be available for purchase at over 50 selected Target® retail locations nationwide while supplies last. Whether you are a parent, student, mother or significant other, you can rest easy knowing that you have the choice of a more renewable pillow.
We have hit the bull’s-eye with this incredible opportunity to bring BiOH® polyols into bedrooms all across America. Stock up on soy and look for the logo when you’re browsing the bedding aisles of this trendy retailer (that is if you can make it past the $1 bins, which I frequent). If you can’t find what you’re looking for, I’m sure a friendly team member in red will be more than happy to help you. Hurry in today because each selected store has a limited quantity and this offer is while supplies last!
Here are the details:
Look for the BiOH® polyols label
Memory Foam Supreme Contour Pillowby Target Home™
Open cell memory foam maintains comfortable sleeping temperatures, contour design conforms to support your head and neck and has a soft velour removable cover.
SKU DPCI 62/5/56
Memory FoamDeluxe Bed Pillow by Target Home™
Temperature- sensitive memory foam is ventilated for cooler sleeping, molded design is perfect for all sleeping positions and has a removable cover for easy wash and care.
SKU DPCI 62/5/57
Here’s where you can find pillows made with BiOH® polyols in the aisle
To find a Target store that carries pillows made with BiOH® polyols near you check out our handy Store Locator.
Everyone has the ability to make a difference by purchasing products that leave a smaller environmental footprint. By buying these products at Target you can feel good about your choice to rest renewable. Hurry in today! This exclusive opportunity is while supplies last!
The BiOH experience offers resources for you to learn and participate in helping communities and the environment. It is brought to you by the BiOH polyols business — a maker of soy-based ingredients for foam. Please explore our site and then share your thoughts with us. We want to hear from you!
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