Posted by Nicole, BiOH Polyols Marketing Manager on October 15, 2010
Have you ever wondered where everyone in the furniture industry is during the entire month of October? Well, I have a little secret and if you didn’t already know… it’s time for the season’s hottest event for the Home Furnishings industry! High Point Market is “the world’s home for home furnishings” and runs October 16-21, 2010 in High Point, NC. This is where the furniture industry comes together to share, collaborate and connect with some of the industry’s most influential retailers and manufacturers.
The BiOH® polyols team is hitting the road and headed to the beautiful state of North Carolina where I get to experience my first High Point Market. Of course we are thrilled to kick-off the week at the Century Furniture showroom with the Project UDesign tweet-up on Monday evening. Don’t forget that UDecide the winner! So hurry up and visit the BiOH® polyols fan page before 11:59pm EST on Tuesday, October 19, 2010. We will announce the winner at the WITHIT student mentoring breakfast on Wednesday, October 20. Check back for more details on the winner… Until then, watch this video about the top three SCAD student designs and view inspirational quotes on sustainability from passionate interior design bloggers.
In addition to Project UDesign, we will be visiting with many of our incredible partners who share the soy love for sustainability and BiOH® polyols. If you happen to be at High Point Market, make sure to stop by one of these manufacturers and inquire about their furniture with BiOH polyols.
Posted by Nicole, BiOH Polyols Marketing Manager on October 4, 2010
On September 20th we took soy to the streets of New York City in an effort to continue promoting Project UDesign. Thanks to the help of super connected design bloggers and twitter friends (@moggitgirls, @creategirl and many more…); we were invited a the taping of the Nate Berkus show! As an added bonus we also attended the Rue Magazine launch party which was held in our Project UDesign partner Century Furniture’s incredible New York Design Center showroom on Monday night.
As you can imagine when you gather a group of trendy interior designers and savvy social networkers, it is quite the place to be seen. The shoe collection alone would make Carrie Bradshaw green with envy. Needless to say, Rue Magazine, a new online only “all things design” magazine kicked off in style. Would you expect any less?
A toast to the brains & beauty behind the Rue Magazine launch at Century Furniture’s NYDC showroom
This incredible opportunity enabled us to educate the interior design community about BiOH® polyols and the unique ways that we are leaving behind a smaller environmental footprint. Our message was so well received that a plethora of design bloggers are now supporting and talking about Project UDesign by spreading the soy love to their social communities.
Here’s a glimpse at these amazing blogs and their incredible authors, who we would like to thank a million times over!!!
Daily Grommet by Tori Tait, Community social media writer @DailyGrommet
The Studio Luxe, Marcia Zia-Priven, Partner and Creative Director of Zia-Priven, Inc. @ziapriven
Glad to finally meet Amy @abcddesigns and thank her for her incredible Project UDesign blogs.
Day two involved hours and hours in a holding pen to get into our seats at the Nate Berkus show. The group was amped up and ready to blog about the experience. Nate Berkus is an interior design icon, the Owner of Nate Berkus Associates and was often featured on the Oprah Winfrey Show before launching his own series dedicated to all aspects of design. It was a remarkable experience to speak with Nate about BiOH® polyols and better understand how interior designers are making great strides everyday to recommend and use more sustainable products such as BiOH® polyols!
Check your local listings because the Nate show episode we attended airs today, October 4, 2010 and features Project Runway’s very own Christian Siriano. What a great tie into our own, Project UDesign!
Great seats in the audience of the Nate Berkus Show! Airs Oct. 4, 2010.
All in all it was a successful trip and an abundance of new Twitter friends! The design community as a whole is a tight knit family who makes even newbie’s like me feel welcome! I look forward to working with many of them in the future and I am so thankful for all the support around Project UDesign and the success it is bringing to our BiOH® fan page.
Don’t forget to DECIDE NOW!Project UDesign ends October 19, 2010 so hurry up and decide on the next sustainable wing chair design from students of SCAD. The top three have been chosen from nearly 2,000 people so cast your ballot and show support for these incredible student designs!
Posted by Nicole, BiOH Polyols Marketing Manager on August 13, 2010
I am soy excited to share with you that Target Home® brand memory foam pillows with BiOH® polyols will be available for purchase at over 50 selected Target® retail locations nationwide while supplies last. Whether you are a parent, student, mother or significant other, you can rest easy knowing that you have the choice of a more renewable pillow.
We have hit the bull’s-eye with this incredible opportunity to bring BiOH® polyols into bedrooms all across America. Stock up on soy and look for the logo when you’re browsing the bedding aisles of this trendy retailer (that is if you can make it past the $1 bins, which I frequent). If you can’t find what you’re looking for, I’m sure a friendly team member in red will be more than happy to help you. Hurry in today because each selected store has a limited quantity and this offer is while supplies last!
Here are the details:
Look for the BiOH® polyols label
Memory Foam Supreme Contour Pillowby Target Home™
Open cell memory foam maintains comfortable sleeping temperatures, contour design conforms to support your head and neck and has a soft velour removable cover.
Price: $19.99
SKU DPCI 62/5/56
Memory FoamDeluxe Bed Pillow by Target Home™
Temperature- sensitive memory foam is ventilated for cooler sleeping, molded design is perfect for all sleeping positions and has a removable cover for easy wash and care.
Price: $27.99
SKU DPCI 62/5/57
Here’s where you can find pillows made with BiOH® polyols in the aisle
To find a Target store that carries pillows made with BiOH® polyols near you check out our handy Store Locator.
Everyone has the ability to make a difference by purchasing products that leave a smaller environmental footprint. By buying these products at Target you can feel good about your choice to rest renewable. Hurry in today! This exclusive opportunity is while supplies last!
Posted by Jenny, BiOH Polyols Marketing Assistant on June 7, 2010
Congratulations to Tiffany Bradley for winning our Bed Head is Soy Stylish photo contest! Her “Morning Me… Bleh!!!” bed head photo garnered the most public votes and was also the favorite among our judges. The Bed Head is Soy Stylish contest is a partnership with Serta® Mattress and the 2010 HGTV Green Home. Tiffany will receive a top of the line, queen size mattress set from the new collection of HGTV Green Home mattress collection by Serta® shipped directly to her home!
Thanks to everyone who participated in the contest! To see all entries and the runners-up, please view our slideshow below:
Posted by Jessica, BiOH Polyols Marketing Manager on August 24, 2009
You are invited to experience soy style firsthand at a retail exhibition the weekend of October 10-11 at Room & Board’s store in Edina, MN. Journey ”from soybean to sofa” to see how soybeans can reduce consumption of petroleum and leave a smaller environmental footprint when used in furniture cushions.
Exhibits are being created by Minneapolis College of Art and Design (MCAD) students…. meaning the creativity and design results will be much higher than the BiOH team alone could have conjured! Students were challenged to design a furnishings retail event around soy-based cushion foam that would educate, entertain, endear, encourage interaction and engage all five senses.
While most of the exhibits will be displayed in the store both Saturday & Sunday…. the REAL fun will be during a community event from 1 to 3pm on Saturday October 10! There will be a ceremonial Soybean Watering and Student Awards kickoff at 1 p.m. During the Saturday afternoon event, there will be both design and children’s activities including an interactive play space called “Kids KnOH Zone,” located in the youth furniture department, to engage children, ages 5 -10, with activities from learning about growing soybean plants, to having fun with foam blocks and sharing their ideas on how to help the environment. Older children will have an opportunity to act as “journalists,” capturing Flip camera videos of attendees.
Exhibits throughout the store will display soybean plants, sculptures made of furniture foam, videos, banners, and sustainability-themed exhibits describing how small, sustainable choices can add up to a large environmental impact. (Plus there will be food!!)
We will purchase carbon offsets for the event . Additionally,the BiOH Polyols business will match two percent of the Room & Board store’s retail sales from the Oct.10-11 weekend to donate to TreeTrust – a Minnesota non-profit dedicated to transforming the green landscape. Stay tuned on our blog for event updates, or visit our Facebook event page for more details!
Posted by Jessica, BiOH Polyols Marketing Manager on May 14, 2009
In the spirit of Earth Day, we kicked off an effort to support The Nature Conservancy and their Plant a Billion Campaign. We have started a Facebook Cause with a goal for 1,000 members by May 31, 2009. For every member who joins the cause (up to 1,000 people!) , the BiOH® Polyols business will donate $1 to the campaign which plants 1 tree in Brazil’s Atlantic Forest.
The trees will be planted by Conservancy staff and partners. According to The Nature Conservancy, the Atlantic Forest is considered one of the world’s most endangered forests. Tropical forests play a special role in fighting global climate change. The Nature Conservancy estimates that this reforestation effort to plant a billion trees will remove 10 million tons of carbon dioxide from the atmosphere every year – which they say is equivalent to taking 2 million cars off the road!
Do you want to help? Start by joining our cause today! Then help us reach our goal of 1,000 members by May 31st by inviting your friends to join and support this cause. Let’s plant some trees!
Posted by Jessica, BiOH Polyols Marketing Manager on March 23, 2009
Earth Hour is Saturday, March 28 at 8:30pm your local time. Supported by the World Wildlife Fund, the goal this year is for 1 billion people to turn their lights off for one hour during the 2009 Earth Hour. Over 1,000 cities in 81 countries around the globe have already agreed to go dark for Earth Hour including one close to many members of the BiOH team… Minneapolis!
Consider making Earth Hour an event with friends. Light some candles, play games, and enjoy good conversation. Interested? Click below to sign up!
Posted by Jessica, BiOH Polyols Marketing Manager on March 10, 2009
Our living room is one of my favorite rooms in our house. It has plush carpet with a quality cushion beneath it, and it makes the living space so enjoyable. The flooring is a fit with our rambunctious toddler, supportive for the occasional abdominal work out, and great to flop down on with a pillow to watch Sunday afternoon movies. It fits our lifestyle.
That’s one of the reasons that I’m excited to share a product that brings you both comfort and performance – with some soy love as well! Platinum Plus carpet cushion from Healthier Choice comes with many features that may be a good choice for your home.
Platinum Plus has Indoor Air Quality certification from GREENGUARD for low VOCs, contains Ultra-Fresh antimicrobial treatment to protect against mold, mildew and bacteria, and is made with soy-based BiOH® Polyols –all features that you can feel good about.
You can find the Platinum Plus carpet cushion from Healthier Choice at Home Depotstores nationwide and through several independent carpet dealers who carry Healthier Choice products. Be sure to look for the BiOH® logo on the packaging!
Posted by Jessica, BiOH Polyols Marketing Manager on February 26, 2009
According to a recent report from Boston Consulting Group, the answer is no. BCG surveyed 9,000 adults in 9 countries to assess consumer attitudes towards green products. BCG noted the following conclusions that I found interesting…
1) More consumers intentionally purchased green products in 2008 than 2007
2) There is confusion around what “green” really means, and consumers are becoming increasingly skeptical about green products
3) Consumers want advice on how to evaluate product claims
4) Consumers were willing to pay a little more for some green products – if they believe they are healthier, safer, or better for the environment
5) Consumers remain unaware of green option in many categories and believe that choices are limited
6) BCG recommends companies think beyond just product but consider green in 4 P’s – planning, processes, products, & promotion
From my standpoint of promoting products that contain BiOH polyols, I see a lot of opportunities around education and awareness – providing data on soy content in foams, educating about cushioning choices and options, sharing retail locations and manufacturers that carry BiOH products, etc. After you read the study, what opportunities do you see? Do you agree with their findings?
Posted by Jessica, BiOH Polyols Marketing Manager on February 13, 2009
Here’s your chance! As part of the BiOH Experience, we hope to make a difference with you by setting a goal around a specific project every few months and challenging our community to get involved. Imagine the possibilities! We felt our first project was quite timely given challenging economic times –reducing hunger in our communities.
1 in 8
Did you know 1 in 8 Americans struggles with hunger according to Feeding America? We have partnered with them to try to fill 10,000 bowls of food. Every dollar donated to Feeding America provides 16 bowls of food to those in need! (I don’t know about you, but I can’t make a dollar stretch that far on my own!) You can donate through Feeding America’s site easily… with as little or as much as you feel compelled to do.
We’ll provide updates on our progress in our Helping Out section every couple of weeks. Stay tuned for how many bowls we’ll fill in February…and a BIG thank you to those who help out!
The BiOH experience offers resources for you to learn and participate in helping communities and the environment. It is brought to you by the BiOH polyols business — a maker of soy-based ingredients for foam. Please explore our site and then share your thoughts with us. We want to hear from you!
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1 in 8
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