Posted by Kelsey Ness on June 13, 2012
After reviewing the 2011 International Sleep Products Association (ISPA) Report, and looking at the more recent March 2012 numbers, we are very optimistic about the state of the U.S. mattress industry. We are particularly encouraged by the numbers related to specialty and non-innerspring mattresses, such as those made with BiOH® polyols. In addition to foam (latex, visco-elastics/memory foam and other foam cares), the non-innerspring category also includes air, hybrid-type flotation ensembles and electric adjustable ensembles.
The 2011 ISPA Reports: “Sales remain below pre-recession levels, and several important head winds still buffet the economy, but consumers are returning to mattress and furniture stores in growing numbers.”
Some figures that popped out at us from the Report:
• U.S. mattress producers shipped 34.9 million units in 2011, an increase of 0.2 percent over 2010; however the value of U.S. mattress shipments increased 7.7 percent in 2011.
• Geographically, the North Central region experienced the largest sales value increase (8.7 percent) as well as the most substantial unit gain (5 percent).
• In the fourth quarter of 2011, domestic mattress shipments were up 15.8 percent.
Our attention was drawn to the specialty mattress category, which appears to be carrying the industry’s recovery. The ISPA reports, “… the dollar value of non-innerspring mattresses increased substantially (29.6 percent) during 2011.” Market share for the non-innerspring segment also improved. The ISPA report says that it accounted for, “20.4 percent of total mattress sales value (compared to 25.2 percent in 2010) and 13.8 percent of units (compared to 11.2 percent in 2010).
How’s this year progressing?
The momentum continues, especially for non-innerspring mattresses. We jumped onto the ISPA’s website to check the numbers for the first quarter of 2012. According to the ISPA’s Bedding Barometer survey results, non-innerspring mattresses held their own against a decline in other segments. From January through March, non-innerspring mattresses experienced a 43.9 percent unit gain vs. a total unit gain of 10.1 percent for all mattress types and foundations; and a 49.4 percent increase in sales value vs. 19.2 percent increase in sales value for all mattress types and foundations.
This demonstrates that innovations in better sleep technology are attracting the attention of American consumers, and a good night’s rest is something that they value.