Experience Soy Style: Be in the KnOH!

Posted by Jessica, BiOH Polyols Marketing Manager on August 24, 2009

You are invited to experience soy style firsthand at a retail exhibition the weekend of October 10-11 at Room & Board’s store in Edina, MN. Journey ”from soybean to sofa” to see how soybeans can reduce consumption of petroleum and leave a smaller environmental footprint when used in furniture cushions.

Exhibits are being created by Minneapolis College of Art and Design (MCAD) students…. meaning the creativity and design results will be much higher than the BiOH team alone could have conjured!  Students were challenged to design a furnishings retail event around soy-based cushion foam that would educate, entertain, endear, encourage interaction and engage all five senses.

While most of the exhibits will be displayed in the store both Saturday & Sunday…. the REAL fun will be during a community event from 1 to 3pm on Saturday October 10! There will be a ceremonial Soybean Watering and Student Awards kickoff at 1 p.m. During the Saturday afternoon event, there will be both design and children’s activities including an interactive play space called “Kids KnOH Zone,” located in the youth furniture department, to engage children, ages 5 -10, with activities from learning about growing soybean plants, to having fun with foam blocks and sharing their ideas on how to help the environment. Older children will have an opportunity to act as “journalists,” capturing Flip camera videos of attendees.

Exhibits throughout the store will display soybean plants, sculptures made of furniture foam, videos, banners, and sustainability-themed exhibits describing how small, sustainable choices can add up to a large environmental impact. (Plus there will be food!!)

 We will purchase carbon offsets for the event . Additionally, the BiOH Polyols business will match two percent of the Room & Board store’s retail sales from the Oct.10-11 weekend to donate to TreeTrust – a Minnesota non-profit dedicated to transforming the green landscape. Stay tuned on our blog for event updates, or visit our Facebook event page for more details!