Now It’s Your Turn to “Experience Soy Style”

Posted by Jessica, BiOH Polyols Marketing Manager on October 21, 2009

I’m finally catching my breath from the whirlwind that surrounded the Experience Soy Style: Be in the KnOH! event on October 10… and wanted to share some highlights with those of you who could not attend! First of all, a BIG thanks to Room & Board for hosting the event in their Edina, MN store and for their flexibility in adjusting their retail space to showcase the MCAD student exhibits.

The winning MCAD student exhibitors – Nick Kriegler, Stephanie Polus, and Ruth Sauvageau – did a fabulous job designing exhibits that fit with the Room & Board brand experience and told the BiOH^® story from soybean to sofa. I think they were happy to receive their $5000 cash prize too!

The Journey Starts with a Tiny Soybean

As guests entered the store, they were invited to start in the farming section where the soybean story begins. The students had been growing soybean plants for the past few months and the potted plants were spread throughout the showroom. Banners outlining the history of soybean farming were displayed along with a video highlighting images of “life on the farm.” Check out some of the exhibits through the images below…

 

From Soybean to Foam Cushions

Next guests were invited to learn how soybeans are turned into BiOH polyols used to make foam. Several banners outlined the story of how soybeans are crushed into meal and soybean oil. The soybean oil is then processed and used as the primary raw material to make BiOH polyols. The students captured videos of how foam is made to show guests.  Visitors were even able to test foam properties by conducting a simple “ball rebound” test on three different types of foam.

Furniture is the Star

Next guests were invited to learn about furniture history and craftsmanship through an interactive exhibit. There was a section specifically on sustainable furnishings that highlighted some sustainble features like certified woods, soy foams with BiOH polyols, responsible fabrics, and more. See an overview of the interactive exhibit below.

Focus on Sustainability

Downstairs guests were invited to learn more about the sustainable impacts of furnishings made with BiOH polyols through two very visual exhibits. The first was a sculpture made from gallon milk jugs hanging to highlight the amount of petroleum that can be saved when many people make positive choices to purchase furniture containing soy foam. It definitely caught guests’ attention!

The second exhibit was a great visual that was easy to implement. A sofa was marked with a line to highlight that up to 20% of furniture foam can be made with soy-based materials rather than petroleum. People loved the bold color and simple message.

Additionally, we had our oil barrel sofa on display for people to write their questions about sustainable furnishings on. Some of the questions from guests….  “Is soy foam biodegradable?”. The answer = No, soy foams are not biodegradable and pass the same durability tests that all petroleum-based foams pass. Foam can be recycled at the end of its life.  ”How do costs compare?” The answer = Furnishings with sustainable features like soy foams are offered at a range of prices depending on style, functional, and budget needs.  There were several other questions that I hope to address in future blog posts!

Other Event Highlights

Besides engaging exhibits, there were several other great activities and experts on hand for the guests. We had three lovely ladies at the event who all embrace sustainability and green design in their own ways -Micaela Preston, the author of Practically Green and blogger of the Mindful Momma, Susan Rapp who writes a fabulous design blog – Urban Lifestyle Decor, and Cindy Ojczyk from Simply Green Design. They took a few minutes to smile for a photo.

We also had several fun activities for the youngest guests – including soy foam blocks of all sizes and colors to play on as well as pots of soybeans with eco-friendly stickers and (temporary) tattoos along with interactive video activities for kids of all ages.  Judging from the photos, I think the kids had fun!

 

That’s just a taste of what Experience Soy Style at Room & Board offered guests!  I hope you enjoyed the opportunity to see several images from the event. And I also hope there will be future opportunities for you to personally Experience Soy Style if you were unable to attend this celebration; many of the materials and resources from this event will be available in coming weeks for other retailers that carry furniture and bedding lines containing BiOH polyols to create personalized “Soy Style” events in their stores that can help educate about soy foam options. There is a huge opportunity to increase awareness of furnishigns with soy foams and the benefits they offer.  Stay tuned!