Does the Perfect Seat for Your Seat have Soy?
Posted by Jessica, BiOH Polyols Marketing Manager on September 1, 2009
It might if you’re shopping at LaDifférence in Richmond, VA during the month of September as they hold their Perfect Seat for Your Seat Sale! La Diff is a contemporary retailer that delivers great style along with a lot of enthusiasm and character. You get a taste of the La Diff shopping experience just by walking past their store windows for the latest buzz. Who wouldn’t want to walk inside to check out their offering?
La Diff Windows July 2009
La Diff Windows May 2009 La Diff Windows April 2009
La Diff Windows April 2009
La Diff is a single store location in the heart of Richmond offering three floors of delightful colors, shapes, and textures to explore. Though you may not be able to visit their store directly today, you can get to know La Diff through their blog, facebook, and twitter conversations. No doubt you will want to stop by next time you’re in Richmond to experience La Diff yourself.
Beyond the contemporary flare and charm, La Diff has also been a leader in the sustainable furnishing movement for some time. They are founding members of the Sustainable Furnishings Council and make environmental impacts a part of their buying process. The sustainability journey is one of asking questions and engaging in discovery around how products are made. From certified raw material sources (wood, fabrics, etc) to recycling practices, renewable foam ingredients, and transportation processes, La Diff explores and encourages sustainable options from their vendors where it makes good business sense.
They then use that information to educate their customers about the sustainable features of their products through a three leaf rating system. Education around sustainable issues is an important part of the La Diff merchandising strategy and key for connecting shoppers with the information they are seeking around more sustainable choices! See for yourself….
The Green Screen at La Diff Educates Shoppers
And if you need another reason to love La Diff (I doubt it!), note that they also carry upholstered furniture lines from stylish manufacturers like American Leather, McCreary Modern, and Younger that use soy-based foam with BiOH polyols. So maybe the perfect seat for your seat at La Diff IS made with soy!
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