Comments on: Soy Style: Did You KnOH?

By: Stephanie Lowder

Stephanie Lowder — Tue, 21 Jul 2009 01:09:50 +0000

Thank You! American Furniture Manufacturing, American Leather, Bauhaus, Bkind3, Broyhill, Cisco, Comfort Design, C.R.Laine, Harden, Lane Furniture, LEE Industries, Natura World, Precedent, Willem Smith.

Especially in this economy and current furniture marketplace, it takes courage, vision, and real leadership (plus, of course, stable financials) to invest in sustainable materials & resources.

When people begin to breathe again, you will be rewarded for your commitment. People need something to sit upon, place upon, and gaze upon to make a comforting home – and, even more, they need oxygen to breathe and water to drink. Thank you for caring to help sustain these resources.

It goes back to Mktg 101 – A “brand” is What Others Think You Stand For. Thank you for standing for a sustainable furniture industry and a sustainable planet. Turns out, people DO care about what’s inside their furniture and what’s been saved or used up to create it. KEEP WORKING on this, please.

And good on BiOH for this creative effort to get the word out.

By: Soy Furniture «

Soy Furniture « — Fri, 17 Jul 2009 20:13:35 +0000

[...] found that MANY furniture manufacturers are using BiOH. That product even has a BLOG! I entered the contest they are running right now and I WON a $100 VISA gift card. Just for expressing my honest opinion about a wonderful new [...]

By: jennifer swiderski

jennifer swiderski — Thu, 16 Jul 2009 10:33:42 +0000

I think it’s wonderful companies are actually making an effort, and also finally listening. afterall, as consumers we all ‘vote’ with our dollars. more an more we all want authenticity, and in thiseconomy, companies can not afford to ignore thier customers.
I appreciate you offering these alternatives to all of us & companies we can purchase from!
thank you!

By: Diane Christensen

Diane Christensen — Mon, 13 Jul 2009 18:32:20 +0000

I appreciate the information about the BiOH product. My clients are inquiring more frequently. Thank you for the list of manufacturers.

By: Jon Siegel

Jon Siegel — Thu, 09 Jul 2009 13:17:29 +0000

Jessica,
1)”BiOH Experience” pages are very well done, great idea! I envision “Did You KnOH” campaign w/ slogan to propel BiOH’s marketing efforts ten-fold… Bravo to your entire team on the concept!

2)Product information/ language resonated immediately. I read much literature & ad copy re: topic and truthfully, with some aspects, I found it a bit difficult to fully grasp. The blue print provided here- for consumer education can’t be presented any simpler to understand in my opinion.”In Part” is also smart! No one likes to feel they might be getting mis-led or deceived.

3)The Dealer Locator is an easy to use interface. Which should bode well. However, I only came across 3 mfg’s with in a 25 mile radius of HP! We must implement and further enhance communications to raise this number.

We can leave the number of ways to go about this for further discussion.

Again, GREAT WORK being done overall!
Jon

PS: Can any one enter Soy Style contest and win?

By: Jessica Koster

Jessica Koster — Mon, 06 Jul 2009 12:28:04 +0000

Thanks for the feedback Bonnie! I like the way you’ve outlined that “living a green lifestyle means finding a match between personal ethics, budget, and quality” – so true! Education on product offerings is step one so people can use that information to make the best personal decisions for their lives. We are very excited to kick off the Soy Style: Did you KnOH? campaign in a week, and I hope it provides more insight into some great companies and their unique products!!

By: Bonnie

Bonnie — Mon, 06 Jul 2009 12:00:08 +0000

As someone who provides green living information to consumers and businesses, you are making my job so much easier, Thank You!!!

Living a green lifestyle means finding a match between personal ethics, budget and quality and the Soy Style: Did You KnOH? campaign provides facts to make this decision easy!

Will check in every day to learn more ;~D
Bonnie