How to talk with customers about soy-based polyols

Posted by Kelsey Ness on October 8, 2012

Savvy sales people understand that the more they help their customers resolve a need, the higher their sales will climb. While you may not get a lot of people walking into your store and specifically asking for products made with soy-based BiOH® polyols, you probably do get a large percentage seeking better quality sleep and/or more environmentally responsible home furnishings. Once you’ve educated them about the benefits of BiOH® polyols, it will be easier to close the sale.

Here are some tips for talking with your customers about BiOH

• Become a cool-sleep expert. Exhausted people stumbling into your showroom may blame everything but the temperature of their mattress while sleeping. Explain that:

o Many people overlook some of the most obvious components to a good night’s sleep simply because they don’t know about them.

o Temperature regulation is important to sleep quality.

o Mattresses, mattress foam toppers and pillows made with BiOH® visco polyol provide a cooler, more comfortable sleep. Studies show memory foams produced with this new product dissipate heat more quickly, cooling off 15-40 percent faster than memory foams using infused gel technology. Foams made with BiOH® polyols are also less sensitive to temperature overall, so they stay softer at cooler temperatures.

o Gel-infused mattresses are trending in part because they have a positive impact on sleep quality.

• Give them tools for living a more responsible lifestyle. Surveys have found that 70 percent of shoppers would be interested in buying eco-friendly furnishings. The stumbling block? An estimated 55 percent say they are unaware that these products exist! People want to do their part for the planet, providing it’s not too difficult or expensive. So make it easier for them!

o Point out the various eco-friendly, responsible alternatives in your store.

o Explain that BiOH® polyols are made from a renewable product: soybean oil.

o Teach consumers how to read the Specialty Sleep Association’s new ‘green’ mattress labels, which help them identify what is green, natural and sustainable.

o Explain that manufacturers who use BiOH polyols are reducing America’s dependence on petroleum. For every one million pounds of BiOH polyols used, more than 2000 barrels of petroleum can be saved.

o Point out that by choosing products made with BiOH polyols, they are buying excellent products that leave smaller environmental footprints.

o Assume the sale. There is a growing interest in buying green. Plus, consumers are generally willing to pay a little more for green furnishings.

Selling mattresses and home furnishings made with soy-based BiOH® polyols can be as simple as educating your customers. Once they learn that products made with BiOH® offer them the possibility of consistently better rest, and are an eco-friendly, sustainable way for them to contribute to the health of our planet, they will feel good about making this choice.

 

 

Mother Nature knows best: You’ve got to cool down if you want to sleep better

Posted by Kelsey Ness on September 26, 2011

Feeling drowsy this morning? Maybe you need to chill out. Experts agree: cooler temperatures help you sleep deeper and longer. That advice applies not only to room temperature but also to your bedding.

A mild drop in body temperature induces sleep

Mother Nature has put your body on a 24-hour cycle, called the circadian rhythm. Time, light and temperature all factor into how your body clock functions.

Every night, your body temperature automatically lowers by just a couple of degrees, signaling your tissues and organs to become less active. Even a slight increase in external temperatures can become so uncomfortable that it causes you to awaken. The closer you can stay to your body’s natural ‘set point’, the more rested you will feel in the morning.

Sleep experts typically recommend keeping bedroom temperatures between 65 and 72 degrees Fahrenheit. In reality, you should set your thermostat at whatever temperature comfortably helps you fall asleep and stay asleep.

New BiOH® soy-based polyols help memory foam achieve better temperature regulation

Your mattress is, of course, another part of the sleep equation. Memory foam mattresses are popular because they conform to your body’s shape, giving you maximum support, and helping to prevent tossing and turning

throughout the night. But foam is notorious for absorbing and holding onto body heat. In fact, some memory foams rely on heat to stay soft.

Now there is a way to enjoy the benefits of memory foam mattresses while also sleeping cooler. Studies show memory foams produced with a revolutionary new BiOH® Polyol dissipate heat more quickly, cooling off 15-40 percent faster than memory foams using infused gel technology. Foams made with BiOH® Polyols are also less sensitive to temperature overall, so they stay softer at cooler temperatures.

Concerned about durability? Memory foam toppers with BiOH® Polyols are resistant to rips and tears.

And, as a bonus, initial findings show that these new vegetable-based foams are 51 percent renewable, so you also are helping the environment when you purchase BiOH®-based foams.

The result is a memory foam that provides a cooler, more comfortable sleep. Stay tuned for more information about this exciting new development.

 

• New BiOH foam does not heat up as much.
• After eight hours in an oven at 100 degrees Fahrenheit, the new BiOH memory foam was not as hot as the gel-infused material.
• Start cooler, cool faster!